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Obama Movies Yield Boom, Bust Over Opening Weekends
The market for films addressing Barack Obama's 2008 presidential candidacy and his term to date in the Oval Office has proven volatile at best: Hagiographies like the all-access, Edward Norton-produced By the People co-exist alongside a cottage industry of microbudget anti-Obama slam pieces like Hype, The Obama Deception and this past weekend's 2016: Obama's America. And thanks in part to election-year grassroots mania (and an interview with the president's Kenyan half-brother), the latter film may yet prove to be the most lucrative of the Obama subgenre to date. But this weekend's other release, The Obama Effect? Not so much.
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