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Burning Questions || BY Jen Yamato || 03 13 2012 8:00 PM

The Hunger Games and Real World Parallels: Can Kids 'All Become Katniss Everdeen?'

Hunger Games - Katniss Everdeen

Young heroes rebel against a fascist government that controls its citizenry through institutionalized terror and reality television, igniting a revolution that spreads across an isolated land via broadcast images and word of mouth. The Arab Spring? Nope. Try The Hunger Games, set in a dystopian sci-fi future that parallels current global unrest, which stars Jennifer Lawrence, Elizabeth Banks, and Donald Sutherland say they hope could spur a generation of YA-consuming youths into political action.
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Adventures in Marketing || BY Jen Yamato || 02 27 2012 8:30 PM

Adventures in Hunger Games Marketing: Effie Trinket, Style Icon

Effie Trinket (The Hunger Games)

As The Hunger Games' March 23 release fast approaches, Lionsgate is churning out a steady stream of stills and goodies and tie-ins to stoke the fires of fandom and they've put a surprising bit of marketing muscle behind not only star Jennifer Lawrence, but co-star Elizabeth Banks and her supporting character, Effie Trinket. On second thought, maybe that's not so surprising; Effie's strikingly gaudy visual look, representative of image-obsessed Capitol culture in the fictional nation of Panem, offers more in the way of marketing opportunities than Katniss Everdeen's tomboy-turned-teen warrior ensembles.
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