REVIEW: Jennifer Lawrence Hits Her Mark in Surprisingly Unflashy Hunger Games
Movie events have become deadly little things, highly mechanized gadgets thrown by studio marketing departments into an audience’s midst in advance; then we just stand around and wait for them to explode. The Hunger Games, adapted from the first of Suzanne Collins’ hugely successful trio of young adult novels, was decreed an event long before it became anything close to a movie: More than a year ago its studio, Lionsgate, launched a not-so-stealthy advertising campaign that made extensive use of social media to coax potential fans into convincing one another that they had to see this movie. The marketing was so nervily persuasive that you had to wonder: How could any movie – especially one that, as it turns out, is largely and surprisingly naturalistic, as opposed to the usual toppling tower of special effects – possibly hope to measure up?
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