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The 3 Best Marketing Moments in The New Scott Pilgrim vs. The World Clip

What a seven days for fans of Scott Pilgrim vs. The World. Of course last week the fabulous new trailer was released -- along with a new TV spot -- and both seemed to confirm one thing: Fans of the graphic novel series will be head over heels for Edgar Wright's film. Everyone else, well, that was a different story, but Wright and Universal are determined to change that. On the MTV Movie Awards pre-show, the director premiered an exclusive new clip from Scott Pilgrim and it looks perfectly accessible to geeks of all shapes and sizes. So, everyone! After the jump, the three key marketing moments in the clip.

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The 2-Minute Verdict || ||

The Harry Potter and The Deathly Hallows Trailer: Twilight

Lest you think the MTV Movie Awards only provided profanity and vagina lights, there was also a new teaser trailer for Harry Potter and The Deathly Hallows. And, would you look at that: Harry Potter's all grown up!

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The Flipped Trailer: Stand By Me

It's been a while since a movie trailer was able to use Sha Na Na, The Crystals and The Rascals as irony free music cues, so for that reason alone you should be interested in Flipped. That it could also possibly be a return to form for director Rob Reiner -- legitimate question: when was the last time he made a good movie? -- and will likely make you cry tears of happy are only added bonuses. And hey, is that Aidan Quinn?

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The 2-Minute Verdict || ||

The Gulliver's Travels Trailer: Where the Laughs Are Lilliputia

You most likely didn't have high hopes for Gulliver's Travels anyway -- the poster looks like one of those spoof movies in Tropic Thunder -- but goodness is this trailer truly awful. It would be tempting to wonder how far Jack Black has fallen, but since he did star in Year One all bets are clearly off.

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The 2-Minute Verdict || ||

The New Dinner for Schmucks Trailer: Table for Two

When the first trailer for Dinner for Schmucks appeared in the spring, it was slightly underwhelming. Or, as underwhelming as something featuring Steve Carell and Paul Rudd could possibly be. Still, it felt like anything but a big summer release. Schmucks seemed like the type of spring comedy that Carell (Date Night) and Rudd (I Love You, Man) specialize in. How could Paramount make this thing look bigger? Well how about by adding a Patrick Stewart sound-alike voiceover and Edvard Grieg's "In the Hail of the Mountain King"! Say hello to Dinner for Schmucks, v.2.0.

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The 2-Minute Verdict || ||

Whistleblower Trailer: 'These People Specialize in F****ed Up'

You might remember from last week that Rachel Weisz means business. And now she has taken her business to Bosnia for The Whistleblower, the first trailer for which has made its way online. It looks a little rough -- like a rip of a VHS tape of a foreign trailer uploaded via dial-up (its pirate-suing producer Nicolas Chartier will no doubt get to the bottom of this) -- but the movie itself could be just the thing to get the distribution community stirring ahead of this fall's biggest festivals.

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The 2-Minute Verdict || ||

The Scott Pilgrim vs. The World Trailer: King of Kong

Just as director Edgar Wright promised, once the Scott Pilgrim vs. the World Facebook page reached 100,000 fans, a new trailer for the film was released to the public like a precious video game extra life. And if you like the Bryan Lee O'Malley source graphic novels, you're going to love this! Wait, you've never heard of the source graphic novels?

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The 2-Minute Verdict || ||

Life As We Know It Trailer: Katherine Heigl Has Poop on Her Face

It's tempting to say Katherine Heigl is a polarizing figure, until you remember that for something to be polarizing it has to be equally loved and loathed. And when it comes to Heigl, people either tolerate her or want to send her into outer space on a one-way ticket. If you're in that latter group, the fact that she's a legitimate movie star has to sting just a little bit -- don't even try to fight that one, she is -- but the trailer for Life As We Know It might ease your pain. Spoiler: It ends with Heigl getting poop on her face.

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Shanghai Trailer: Why, Exactly, Has This Been on the Weinsteins' Shelf for Two Years?

A foreign trailer for the Weinstein Company's longest-delayed film, Shanghai, surfaced recently after two years of mythmaking, rumor-mongering and general Web undermining. On the one hand, that's what happens for better or worse when Harvey Weinstein (or anyone, really -- but especially Harvey) drops a movie on his shelf. On the other, while I can't speak to the full-length feature, why is this even on a shelf in the first place?

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The 2-Minute Verdict || ||

Burning Bright Trailer: Is This the Best Tiger vs. Autistic Kid Movie Ever Made?

Nearly two years ago, American audiences got their first hints to brace themselves for the thriller Burning Bright, which Variety described as "[centering] on a 20-year-old and her autistic little brother who are trapped in a house with a ravenous tiger during a hurricane." Because, you know, it could happen to anyone. While it may have faded from our minds, it was never far from our hearts -- hence the overwhelming surge of emotion to suddenly find the film's trailer online and read that a DVD release is imminent. Go ahead, have a look.

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The 2-Minute Verdict || ||

Morning Glory Trailer: Wake Up Ron Burgundy

There was a time when Harrison Ford could have taken his part in Morning Glory -- as a legendary-but-washed-out news anchor relegated to working on a morning show -- and turned it into something really special. Unfortunately that time was almost 30 years ago, before he lost every ounce of his once-considerable charm. Needless to say, the new trailer for Morning Glory could work just a tiny bit better.

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The 2-Minute Verdict || ||

Going the Distance Trailer: Barrymore and Long Have Fun, Won't Travel

In 23 seasons of The Real World, there have been countless roommates who spend the bulk of their running time either a) on the phone with the significant others they left behind, b) moaning to the camera about the significant others they left behind, or c) cheating on the significant others they left behind. The Drew Barrymore/Justin Long romcom Going the Distance is about a young couple doing a) and b) but fearing the possibility of c).

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The Love Ranch Trailer: Helen Mirren, Get Some

As Liz Lemon said recently about those famous Helen Mirren-in-a-bikini photos: "How is it possible? Is she a wizard?" Judging from the new trailer for Love Ranch, a based on true events tale about a married couple who opened the first legal brothel in Nevada, the answer is yes. To wit: Mirren's character is married to Joe Pesci, but ends up rolling around in bed with a hunky and decades-younger Argentine boxer, played by actor Sergio Peris-Mencheta. Hey, it's Peris.

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The 2-Minute Verdict || ||

Is USA's Covert Affairs Just Bourne Identity Meets Coyote Ugly?

Over the past week, Movieline has reviewed all kinds of network series featuring a range of cops and crime-fighters. There have been funny, overweight cops looking for love; handsome police officers patrolling Hawaii, three generations of squabbling Irish badges, Detroit detectives and Chicago heat. But nowhere in these line-ups was there room for a gorgeous CIA trainee who shame-eats pints of cookie dough ice cream when she's not taking down deadly assassins. Fortunately, USA Network has that subgenre covered.

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The 2-Minute Verdict || ||

Running Wilde Trailer: Keri Russell and Will Arnett Channel Arrested Development


We may not be getting an Arrested Development movie anytime soon -- or ever -- but at least there's the new Fox sitcom Running Wilde to whet our appetites. The show reunites Arrested creator Mitch Hurwitz with his erstwhile GOB Bluth, Will Arnett, and as in that show, he plays a wealthy, oblivious blowhard. This time, though, he's palatable enough to romantically intrigue Keri Russell as his do-gooder opposite. Here's the trailer. Taste the happy?

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