WATCH: Play Doctor With Jude Law Via Viral Ad For Soderbergh's 'Side Effects'

Jude Law Side Effects Viral Ad

As ads for pharmaceuticals go, this clip for the anti-depression drug Ablixa is textbook perfect. Wooden actors progress from sad to happy with the help of digital dark clouds, sun rays, and, presumably, the being advertised. And there's the de rigueur reading of possible side effects.

Ablixa is not an actual prescription drug, however, and the video, which I've posted below is actually a viral ad for Steven Soderbergh's upcoming Side Effects, in which Rooney Mara plays a woman who turns to prescription drugs to battle her anxiety when her husband (Channing Tatum) is released from prison.

The weird thing is that the Ablixa ad is so pitch perfect that I'm not sure why I should be watching it. As far as I can tell, the spot leaves nothing in the way of clues to the movie other than that Ablixa will probably figure into the plot and that some of the more serious side effects that the drug can cause may come into play.

If you follow the prompt at the end of the ad and head to the Ablixa website, things do become more amusing.  You can participate in a video analysis with Dr. Jonathan Banks, who's played by Jude Law, and is a character in the movie.

Even if you answer 'No' to Banks' questions about whether you suffer from feelings of helplessness, suicidal thoughts and a lack of appetite or sex drive, the good doctor still suggests you may be a candidate for Ablixa.

Somehow, I don't think that's a good thing, but we'll find out when the movie opens on Feb. 8

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