After Earth Teaser Heads into Viral Space
Maybe call it a trailer preamble. Tidbits of the backstory and a tease of M. Night Shyamalan's upcoming sci-fi pic After Earth spread around the internet after the film's official site launched a run-down of the backstory. The video gives an account of a 1908 spacecraft crash and the subsequent discovery of a technology called "Lightstream" that propelled humankind forward, before ultimately destroying it. Will Smith and his son Jaden Smith star in the project, which is slated for release next June.
The Columbia Pictures release pictures the descendants of the original Polish scientist who worked on the technology, the Raige family, studied Lightstream for generations, but its advances also resulted in environmental catastrophe and one of their own, Skyler Raige leads thousands to an alternative world. They become the most influential family in human history…
Smith and Smith play, you guessed it, father and son in this new world 1,000 years after the cataclysmic events forced humanity to flee earth, according to Comingsoon.net (http://www.comingsoon.net/news/movienews.php?id=92568). The elder Smith returns from duty to be a father to his estranged son Kitai (the younger Smith). But when an asteroid destroys their craft, they crash-down on a now unfamiliar planet Earth. Kitai has always wanted to be a soldier, and now with his father seriously injured in the cockpit, he must traverse a hostile land to recover their rescue beacon.
[Source: Comingsoon.net and Columbia Pictures]
Comments
calling it viral is the complete opposite of going viral, uff
M. Night Shyamalan is box office poison.
Did it really have to be done as a Facebook timeline? Doesn't Facebook have a shelf life of only a few more years? Wouldn't the few remaining survivors of the future forgo things like Facebook in the name of, you know, surviving?
All cynicism aside, the great thing about Shyamalan is that if it turns out good, we win, and if it turns out horrible we also win! Bring on Happening 2!