Guess Why This Rachel Weisz Ad Was Banned in the UK

Usually, when the UK's Advertising Standards Authority bans ads with links to film culture, it's for the threat of causing "undue distress to children" or because a suggestively posed Dakota Fanning might corrupt all those virtuous British lasses you always hear about. So it came as a surprise to see the watchdog crack down on something genuinely troublesome: Rachel Weisz Photoshopped to within an inch of her life.

But there you have it! In a statement broadly aimed at the cosmetics industry in general, the ASA took L'Oreal's overzealous retouching goons to task for untruth in advertising:

“We told L’Oreal Paris to ensure that they did not use post-production techniques in a way that misrepresented what was achievable using the advertised product. Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad … misleadingly exaggerated the performance of the product in relation to the claims ‘SKIN LOOKS SMOOTHER’ and ‘COMPLEXION LOOKS MORE EVEN’.”

The company's priceless response?

"We do not believe the ad exaggerates the effect that can be achieved using this product."

Ah, OK, that settles it. Weisz, meanwhile, could not be reached for comment because she's presumably recoiling in aghast embarrassment. Well played, all.

[Daily Stab via Pajiba]


  • Megan says:

    Thing is, this kind of thing has been going on for YEARS. My favorite are the mascara ads-CLEARLY those girls are wearing massive false lashes. In my mind, why bother? Any woman of average intelligence will see these ads and know she won't look like a porcelain Stepford Wife after using makeup.

  • I'd guess the British censors mistook that as an image of Lindsay Lohan, and they just decided to play it safe.

  • Naomi says:

    "Ah, OK, that settles it. Weisz, meanwhile, could not be reached for comment because she's presumably recoiling in aghast embarrassment. Well played, all."

    1Weisz is in Manila and shoot "The Bourne Legacy" there. You should know that as a movie page.

    • S.T. VanAirsdale says:

      I never attempted to reach Weisz. It was a "joke," though she probably was recoiling in embarrassment either way.

      • Marcy says:

        Why should Rachel Weisz recoil in embarrassment? Its not her fault that L'Oreal did those things to her picture. She has no say in what they do with it.

    • j'accuse! says:

      Naomi is "I moan" backwards.

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