Heresy? Ferris Bueller to Be Resurrected For Honda Commercial


It would be too easy to seethe and writhe with dismay about Matthew Broderick -- who'll turn the big five-O(MG I'm old) in March -- reprising his role as everyone's favorite truant teen from the '80s, Ferris Bueller, for Honda. But factor in a 10-second teaser and a few other implications reported this morning, and the spasms of outrage might just ensue involuntarily.

Indeed, there is something more than a little destabilizing about a doughy, gray-haired Bueller ripping open his curtains, uttering a midlife-crisis variation on his indelible dictum from the 1986 John Hughes classic Ferris Bueller's Day Off: "How can I possibly be expected to handle school on a day like this?" The new video's most optimistic observers wondered, "Sequel?", while a new dispatch from Jalopnik may prompt a more piercing cry of, "Heresy?"

A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick.

The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V.

Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together.

Ah... ha. [Cue prolonged silence]

I reached out earlier to both Phillips and Hughes's family for insights and reactions to the news; neither has yet responded, but as far as I can tell, licensing the Bueller likeness is a two-party process involving Honda and Paramount, so you probably don't have any legal drama or the like to anticipate. Coaxing Broderick, meanwhile, probably wasn't too hard but couldn't have been cheap at all. It's strange, too -- I always thought of Sarah Jessica Parker as the paycheck-part pants wearer in the family.

According to the teaser's YouTube page, viewers can "[s]tick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal." Your call. Developing...

Follow S.T. VanAirsdale on Twitter.
Follow Movieline on Twitter.



Comments

  • Robin says:

    Heresy? I've been giggling at the teaser since yesterday.

    I can't wait to see it.

  • The Winchester says:

    I really need that "Bow bow.. Chik..chikachika" song to follow me around everywhere I go.

  • j'accuse! says:

    Nothing is sacred Stu. When a thrice divorced philandering fatass is the leading GOP candidate for the "family values" crowd and movie theaters adopt plans to encourage people to text during showings, it's a sign that everything is profane.

    • j'accuse! says:

      Haha. I have no idea why I went political. Should have been twice divorced, not thrice. Just anticipating the next one I suppose.

  • Mike says:

    I have no problem with ads that resurrect an old franchise - they did them with Back To The Future as well as Vacation and other older films. I just don't want to see a new movie when the creative talents (John Hughes in the case of "Ferris") are no longer with us.

    Like "Indiana Jones and the Crystal Skulls" or not, at least it was made by the team that made the first three. That would not be the case with "Ferris," and based on the failure of the Hughes-less "Vegas Vacation," they would be best to let it be.

    But a thirty second commercial? Harmless and fun if done right, I say.

  • Max Renn says:

    I've always wondered what a middle-aged Ferris movie would be like. I still want to see it happen.

  • Isn't 2012 supposed to be the "end of the world?" Is
    this FERRIS commercial going to help or hinder the
    process?
    "Bueller? Bueller? BUELLER? Bueller?"

    Kris

  • Jumlo says:

    Did anyone notice the shirt that the guy in the next rollercoaster car is wearing? Same shirt Cameron Frye wore in the movie......niiiiice!

    http://goo.gl/90xuq

  • [...] Indeed, there is something some-more than a small destabilizing about a doughy, gray-haired Bueller ripping open his curtains, uttering a midlife-crisis movement upon his memorable decree from a 1986 John Hughes classical [...] as distant as we can tell, chartering a Bueller correspondence is a two-party routine involving Honda as well as Paramount, so we substantially don't have any authorised play or a identical to to anticipate. Coaxing Broderick, meanwhile, substantially wasn't as well tough yet couldn't have been bad at all. It's strange, as well — we regularly suspicion of Sarah Jessica Parker as a paycheck-part pants wearer in a family. – S.T. VanAirsdale, Movieline [...]

  • [...] Indeed, there is something some-more than a small destabilizing about a doughy, gray-haired Bueller ripping open his curtains, uttering a midlife-crisis movement upon his memorable decree from a 1986 John Hughes classical [...] as distant as we can tell, chartering a Bueller correspondence is a two-party routine involving Honda as well as Paramount, so we substantially don't have any authorised play or a identical to to anticipate. Coaxing Broderick, meanwhile, substantially wasn't as well tough yet couldn't have been bad at all. It's strange, as well — we regularly suspicion of Sarah Jessica Parker as a paycheck-part pants wearer in a family. – S.T. VanAirsdale, Movieline [...]

Post a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s