Pee on Morgan Spurlock's New Film -- Literally

Morgan Spurlock's promotional prowess knows no bounds, and his taste knows no limits. Whether that's a good or bad thing is up for debate today as the documentarian's latest marketing gambit finds his new film about product placement -- POM Wonderful Presents The Greatest Movie Ever Sold -- winding up in an unlikely place: Urinals.

Men relieving themselves this week in select bathrooms around Los Angeles will notice urinal cakes emblazoned with the film's logo. Spurlock tweeted a photo stream (ahem) featuring some of the locations should anyone have a yearning to visit their bladders upon this particular stunt. No word yet on what he has in mind for a ladies-room equivalent; buying out whole rows of billboard-ready stalls sounds cost-prohibitive and maybe a little too Disney, but maybe that's just me. Suggestions?

· Greatest Movie Ever Sold - L.A. (Urinal Cake Initiative) [Flickr via @MorganSpurlock]