Super Bowl Movie Ad Report Card: Super 8, Captain America and 12 More
I know. As you dragged yourself out of bed this morning and went for the Asprin, one burning question clawed it's way through the post-superbowl haze: "Did I drink way too many beers or was that Transformers 3 spot actually kind of awesome?" It's actually a fair question! Now, since all fifteen movie advertisements that aired last night are online, let's take a sober look at each one and see how they fair on the Movieline Super Bowl Ad Report Card.
Transformers: The Dark of the Moon
Wow. Just when I thought there was absolutely no way that people would be tricked into shelling out money for another two-and-a-half hour assault on coherence, eardrums and intelligence, this slick promo actually got even me a little pumped.
Based on the music and the storyline of this preview, you may have also wondered this morning whether Steven Spielberg commissioned an action-packed remake of E.T. from J.J. Abrams. Upon closer inspection, this is actually a new movie...I think?
I guess we'll curve this one a bit since it's the first real footage we've seen from the movie at all. And yet, I'm not sure what to say about it. It looks like it will have action, some attempts at humor and no surprising stylistic choices. At the very least, it probably didn't kill the dreams of anyone who was already excited about the movie.
Pretty much the same story as Captain America, except with more creatures and a slightly more muddled style. I know Shakespeare savant Kenneth Branagh has the reigns here, but I still haven't seen evidence that he brought anything groundbreaking to the genre.
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