How Does the Scream 4 Trailer Stack Up to Its Predecessors on the Hip-O-Meter?
Scream 4
Guiding Marketing Principle:
Again, remember the first two movies? This one is a lot more like those - they did a really good job editing the trailer to prove it. You know how those movies juxtaposed jokes with scary moments? This sequel has that in every scene
And yeah, they know the rules have changed over the last fifteen years and that this new generation is web-savy with their iPhones and whatnot. The new rules take all of this into account. Just forget about that lazy "There are no rules" thing in the last movie. Actually, just don't think about that movie.
The Rules:
1. The unexpected is the new cliche.
2. Virgins can die.
3. The killer should be filming the murders.
4. Guaranteed 3rd act main-cast bloodbath! (Sidney can die.)
5. Nudity?
Pop Culture References:
Remakes of Halloween, Texas Chainsaw Massacre, My Bloody Valentine, House of Wax, Dawn of the Dead, The Hills Have Eyes, Amityville Horror, Black Christmas.
Ghostface One-Liners:
"Welcome home, Sidney. Watch the preview of coming events!!"
"What's your favorite scary movie?"
"None of the above!"
Fails:
Like I said, I'm in awe of the marketing team. This is a good trailer! It's actually funnier than the other three and pretty tense to boot. It feels kind of important that I see this movie! It seems to be trying a little too hard with some of the "gotcha" moments, but still, kudos all around.
Hip-O-Meter Rating: 4
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Comments
One big fail on the Scream 4 trailer though, a HUGE one in fact : way TOO MUCH informations. You can already see a few of the victims and the way they die, which is a huge turn off....
Hard to say - every time I thought they were making a joke or setting up a fake scare, Ghostface popped out! So maybe in the real movie, they turn that on its head even more and NO ONE DIES IN ANY OF THOSE SCENES.
No, but really there's always so much of a chase and struggle in these movies for every kill, I'm not sure some quick cuts of ghostface about to go in with a knife actually spoil anything substantial.
I get what you're saying Brian, but a particular scene clearly show one of the character getting stab (i'm not talking about Gale) and then the same character falling on a van... Plus the fact that we now know how ghostface is going to attack the blonde girl and the brunette one, the cops, etc...
I'm sure not everybody is going to notice/remember what they saw in the trailer when they'll watch the movie, but still, it's a downer :/
Yeah, I feel you. I'll take a few spoilers over the utter incoherence of the Scream 3 trailer though.