How Does the Scream 4 Trailer Stack Up to Its Predecessors on the Hip-O-Meter?

Scream 3

Guiding Marketing Principle:

Uh, remember the first two movies? Footage from those takes up half of this trailer. You liked those right? Beyond that, it looks like the studio had given up hope on Scream 3 before it came out. The locations look vague and muddy and the meta-plotline about a killer on the loose of the set of a film isn't even mentioned.

Rules:

There are no rules.

Pop Culture References:

The first two Scream movies?

Ghostface One-Liners:

"Hellllllllllooooooo Sidney!"

"Welcome to the final act!"

Fails:

Most of the trailer. That swirly title screen was kind of cool though.

Hip-O-Meter Rating: 1

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Comments

  • XL2011 says:

    One big fail on the Scream 4 trailer though, a HUGE one in fact : way TOO MUCH informations. You can already see a few of the victims and the way they die, which is a huge turn off....

  • Brian Clark says:

    Hard to say - every time I thought they were making a joke or setting up a fake scare, Ghostface popped out! So maybe in the real movie, they turn that on its head even more and NO ONE DIES IN ANY OF THOSE SCENES.
    No, but really there's always so much of a chase and struggle in these movies for every kill, I'm not sure some quick cuts of ghostface about to go in with a knife actually spoil anything substantial.

  • XL2011 says:

    I get what you're saying Brian, but a particular scene clearly show one of the character getting stab (i'm not talking about Gale) and then the same character falling on a van... Plus the fact that we now know how ghostface is going to attack the blonde girl and the brunette one, the cops, etc...
    I'm sure not everybody is going to notice/remember what they saw in the trailer when they'll watch the movie, but still, it's a downer :/

  • Brian Clark says:

    Yeah, I feel you. I'll take a few spoilers over the utter incoherence of the Scream 3 trailer though.