Is a Kick-Ass Sequel Really a Good Idea?

It seems like only yesterday we were sitting around the office wondering what went wrong with Kick-Ass, the story of a downmarket superhero that did mid-market business (at best) at the box-office. But $96 million worldwide -- plus whatever it has coming to it on video -- is reportedly enough for a follow-up to the modestly-budgeted original. Or so its source's author says.

Talking to reporters both here and abroad, Mark Millar explained that Lionsgate and Co. were roughly nine months away from production on a Kick-Ass sequel -- a sequel that original director Matthew Vaughn was thought to have spiked even before he and Kick-Ass screenwriter Jane Goldman hooked up with X-Men: First Class. Which isn't to say the 'Gate couldn't or wouldn't bring someone else in, but Millar says they don't have to: Vaughn and Goldman are just knocking out their little comics blockbuster and will be right back for Kick-Ass 2! As Mel Gibson is fond of saying, "What?"

Furthermore, Millar crunched the numbers:

"The estimate is [Kick-Ass] will do 100 to 150 million on DVD based on the American sales," related Millar. "So it'll end up making a quarter of a billion on a 28 million investment. So It should be okay. So the sequel's greenlit, we can go ahead and do the follow up now, you know. The first made so much compared to what it cost it would be crazy not to."

I don't know where anybody gets a projection of $100 million or more based on 1.4 million units sold in the first week, but on a statistical level alone, the question isn't about the first film's profit margin. It's about the next film's profit margin -- whether or not the business, as it were, can grow. At least they -- SPOILER ALERT -- won't have Nicolas Cage's salary weighing down the sequel, but Vaughn won't be cheap (if he returns, which I'd bet a six-pack he won't), and Millar conveniently leaves out P&A costs -- how you couldn't walk 10 feet or drive one mile in some cities without some Kick-Ass ad staring you in the face. That's also not cheap.

Also, in a rare outcome for a comic-book flick, the film made a tad more domestically than internationally. That was with Cage, who opens a hell of a lot better than Aaron Johnson, Chloe Moretz and Christopher Mintz-Plasse.

Anyway, if Piranha 3D can get a sequel after a $10 million opening, then surely Kick-Ass can get one after a $19 million opening, no matter how much more its hype promised at the time. Call it Canton's Law. Thanks for nothing, fella.

· Kick-Ass 2: are fans in for a long wait? [Guardian]

· Nemesis Director Seeking Brad Pitt And Johnny Depp, Says Mark Millar [MTV]



Comments

  • metroville says:

    Lionsgate could simultaneously make a stronger reach for their intended audience and establish a preemptive defense against disappointed shareholders by titling the sequel Fuck-Math.

  • metroville says:

    Lionsgate could simultaneously make a stronger reach for the original movie's target audience and establish a preemptive defense against disappointed shareholders by titling the sequel F**k-Math.

  • anonymous says:

    I hope this happens. The first film was an awesome satire of the superhero and action movie genre, and I can not wait to see what happens next in the storyline.

  • SoCoolCurt says:

    i really hope they make a sequel. i just watched the first one for the first time and it was WAY WAY WAY WAY WAY better than i expected. that movie was seriously awesome. i don't feel like they marketed well enough last time because i had no idea it would be like that and judging from the box office results, neither did anyone else. even my movie buff friends never mentioned it, and the way they love super hero movies, it's really a shame. well they have at least one fan here.

  • mark says:

    Mark Millar's statements are not always based in reality. As someone who used to frequent his message board, I eventually became immune to Mark's pronouncements that never seemed to come true. So take his statements about a Kick Ass sequel with a grain of salt.

  • XXXO says:

    Whoa, Lady Gaga took home eight VMA awards on Sunday! I am extremely excited for her wins and I enjoyed that Born This Way song GaGa sung too!

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