TCA: NBC Execs Blame Leno's Lead-Ins, Again

BromstadThumbnail.jpgWhen asked about Jay Leno's Tonight Show ratings (which dipped to a 17-year-lowthis past quarter) at the TCAs today, NBC Universal Chairman Jeff Gaspin wasted no time in whipping out a sheet of paper from his pocket that he had prepared for just this question.

"The third quarter, to date, we have a 22 percent advantage over Letterman," recited Gaspin. "It's too early to make any proclamations about anything, and I'm not worried." Even if the network isn't worried, NBC executive Angela Bromstad interrupted the next critic's question to point to what could be hurting the Tonight Show host.

"Hopefully we can improve the health of the primetime shows and that will help Jay as well," Bromstad offered. If that sentiment sounds familiar, it's probably because you remember that when Jay Leno's primetime experiment nosedived in the ratings, Gaspin blamed Leno's lead-ins, more pointedly, for the disappointing figures. Do any primetime shows have a shot at avoiding blame while Leno's numbers are down? Probably not.

Meanwhile, in a time slot not so far away, Jimmy Fallon... exists.



Comments

  • snarkymark says:

    I know it's "not done" for TV executives to blame their own poor decision making, but NBC has got to be one of the (presently) worst run networks on TV. I wonder if Comcast regrets this purchase (if it remembers doing it after the smoky night of boozy promises made to one another).

  • Zucker's gotta go says:

    Enough excuses. Zucker made this bed and now everyone's suffocating in it. He's got to go. If Comcast doesn't make this their first official move once taking over, NBC will never rebound.

  • Brian says:

    Am I missing something? What do the primetime shows have to do with Leno's ratings? There's no direct carryover since local news comes in between primetime and late night. Are they going to "improve" local news? Makes no sense.

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