The Batman 3 Viral Marketing is Starting So Early
In the long run-up to The Dark Knight, Warner Bros. marketing went all out to build buzz ahead of time in very unconventional ways (like teaser websites, Comic-Con flash mobs, and the premature death of star Heath Ledger). Still, for the only recently announced sequel, they may have topped themselves.
OK, OK... so maybe the Catwoman-clad thief who's been ransacking shoe and beauty stores in Manhattan and Queens isn't on the WB payroll, but until Christopher Nolan confirms who the villain will be in Batman 3, she'll have to do. Take it away, New York Post:
The last two hits by the sleek, amber-eyed thief took place last week -- targeting the high-end Arche shoe store on Astor Place in the East Village on Thursday and The Body Shop in Forest Hills, Queens, the next day.
In the strike at Arche, which was caught on video, the slick thief donned a cat mask, the source said.
According to the source, the lithe 5-foot-6, 115 pound thief, described in a wanted poster as possibly Middle Eastern, strode into the store at around 1:30 p.m. She prowled for about 45 minutes before donning her disguise and pouncing on a sales clerk.
"Give me the money. I have a gun," read a note Cat Woman passed to the worker, according to the source.
She got her paws on $86 in cash and scampered off, the source said.
Very intriguing! I hope Sean Young has a good alibi this time.
Holy masquerade! Cat woman strikes [New York Post]