Gidget is Your Newest Reboot

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Gidget. It's a brand with next to no name recognition for its target audience of teenage girls, and yet, it's the next franchise to get a big ol' Hollywood reboot. 300 producer Mark Canton is planning a TV and movie makeover for the Malibu surf bunny heroine, though when I read excited statements from executives and producers who talk about "reviving Gidget," all I can think is "too soon." [Variety]



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