New Toy Story 3 Star Suddenly Big in Japan


Kids, you're never too young to learn what a "viral ad campaign" is! (Hint: It's something that Susie got because her hippie parents never wash her hair, and now Class Picture Day has been canceled.) Hot on the heels of Pixar's retro-cool ad for a Toy Story 3 stuffed animal that never existed until now, a tipster tells us that Pixar has also posted a Japanese version of that sideways-universe marketing campaign. It's no Mr. Sparkle, but it'll do: