Paramount Gets Sacha Baron Cohen's Goat

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What does it take to land Sacha Baron Cohen's next movie, which will find the comedian playing both a goat herder and a deposed foreign dictator? For Paramount, it involved a $20 million against 20% first-dollar gross for Cohen...oh, and the bold move of sending actual goats (clad in Paramount t-shirts) to WME and Cohen in a bid to prove the studio's affection. It worked, and the deal was sealed. The goats will be reused in a throat-slitting blood sacrifice at WME next week. [Deadline]



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