Say Whaaaa? Special Edition: Analyzing the Crazy Basterds' Oscar Finale
Loath as we are around here to give away free advertising, the last lunge of Inglourious Basterds' sprint to the Oscar-race finish line is something that both awards-season campaigners and observers will be studying for a while. Sure, the suspicious Hurt Locker takedowns and the rabbi-recruitment drives are one thing, maybe even kind of standard in the historical scheme of things. But this new, crunch-time banner ad wields its own scintillating magic -- the kind of magic that springs one to attention, tilts your head in curiosity and coaxes that most profound purr of reactions: "Say whaaaa?"
Taking care not to decontextualize the devices at hand here, let's first consider what the hell we're looking at, one element at a time:
OK, so a few grammatical errors aside, I'm with it. No reason to be picky! And Mick LaSalle really did write a piece in the San Francisco Chronicle on Sunday, so hey -- so far so good.
Say whaaaa? Presumptuous much? I thought the whole thing about Oscar campaigning is how voters didn't like to be told what what to do, hence part of the backlash that erupted from Hurt Locker co-producer Nicholas Chartier's infamous campaign e-mail last week. Beyond being illegal, it was just tacky. But these are the Weinsteins, and anyway, you haven't seen tacky yet.