Your First Look at the Second Tonight Show with Jay Leno

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Instead of painting buildings in Jay Leno's likeness and polluting small-town movie theaters with popcorn tubs emblazoned with the comedian's mug, NBC is tiptoeing towards its Jay Leno premiere this time around. Last night, during the network's record-breaking Winter Olympics coverage, NBC premiered a single Tonight Show spot, a cheeky reference to its hundred-million dollar Jay Leno Show campaign last summer.

One of the many Jay Leno Show promos last summer featured the host in a blue sports car decorated with the number 10, signifying his new primetime home, whipping down the PCH. In NBC's attempt to give Leno an understated advertisement for his return to the Tonight Show, the new promo has the host speeding down the PCH in the same sports car, with the 10 falling off, revealing an 11:35 underneath it. As this happens, Leno flashes the camera a sheepish grin and the Beatles lyrics play him out to, "Get back to where you once belonged."



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