Jay Leno Show Wins Product-Placement Title (This Post Brought to You By Movieline)
The Jay Leno Show has been on air for three torturous months, enduring bottomless criticism for its lazy satellite interviews, gimmicky "Earn Your Plug" stunts and rehashed segment ideas. Some might say that the only moments of brilliance arise from fortuitously scheduled guests or segments gone horribly wrong. But a triumph has finally arrived for NBC's denim-outfitted underdog, just in time for the holidays. Unfortunately for Leno, his new title was claimed for whoring out his show to the most on-air advertisers.
The win comes from Nielsen's annual list which tallies on-air product mentions, both intentional and accidental. The Jay Leno victory comes only three months after its premiere, edging out its NBC competitor, the Subway-flaunting Biggest Loser, perhaps because Leno is on every single night. The runners-up are listed below:
1. The Jay Leno Show (1015 placements)
2. WWE Monday Night Raw (787)
3. The Biggest Loser (704)
4. American Idol (553)
5. Extreme Makeover: Home Edition (483)
6. The Celebrity Apprentice (428)
7. Top Chef: Las Vegas (412)
8. America's Next Top Model (380)
9. Project Runway (350)
10. Dancing With the Stars (331)
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· Leno Leads in Product Placement' [Variety]