New Moon's 'For Your Consideration' Oscar Campaign Revealed!
Perhaps buoyed by our brave declaration of love for upstart blockbuster New Moon's chances for an Oscar nomination -- we are, to our knowledge, the only non-Twilight site brave enough to seriously consider the nomworthiness of sparkly vampires and shirtless wereboys -- Summit Entertainment seems ready to reinvest some of the film's massive profits into an awards season advertising blitz, trying to capture some gold for the wildly successful film that has thus far produced only green.
The same little birdie* that "leaked" us the (admittedly crude) mock-up of a For Your Consideration ad we posted before signing off for the Thanksgiving holiday has provided us with proofs from the campaign about to invade the pages of the trade papers in a bold attempt to push presumptive favorites like Up in the Clooney and Precious: The Story of a Sapphire out of aging Academy members' easily distractible minds. (See? We've already forgotten the titles. It's working already!) After the jump, four ads presenting images so indelible they're almost certain to secure New Moon a berth among the Best Picture nominees and have two very powerful words on the lips of every influential player in Hollywood: "Team Oscar."
[*OK, the "birdie" might be our own copy of Photoshop and a misguided love of scrappy long-shots. What of it?]