We Won't Get Boobed Again
Janet's armor-plated nipple. Prince's monstrous, forked purplemember. Bruce's crotch-rocket collision. It falls now to Roger Daltrey and the rest of his precambrian musical outfit to devise creative new ways to sneak an act of playful, FCC-flouting rock-and-roll defiance past the censors and into eleventy billion American households at the Super Bowl halftime show come January. Sports Illustrated reports CBS and the NFL have asked The Who to provide the entertainment. It's a nice promotional tie-in, THR points out, for a network whose most reliable franchise pulls exclusively from the band's catalogue for its theme songs. Nothing says cross-platform synergy better than the unveiling of an 50-foot tall David Caruso float, relieved of its billboard-sized sunglasses by two helicopters as the opening screech of "Won't Get Fooled Again" echoes off the far reaches of Dolphin Stadium.
· Hot Clicks [SI.com]