Sky-Vertising
Beginning Friday, ABC will launch an expensive skywriting campaign to promote the November 3 premiere of V. To draw people's gaze upwards, just as the series' spacecraft does in the sci-fi opener, the network is enlisting skywriters to draw gigantic V's over 26 U.S. landmarks. The skywriting will be done multiple times a day at each at each large market site (Sorry, Ackerhurst Dairy Barn) until the series launches. Had ABC decided to ditch the sissy cloud messages and launch its own UFO-like objects, we know someone that could have helped. [Hollywood Reporter]
Comments
I absolutely loved the original V series and have always wished they would have done more! I think the skywriting is a cool idea, but it is sure to freak out a LOT of folks who have not heard of it because they neither have a computer or cable! Hope it doesn't cause any panics!