Danny Boyle Has Solution to Piracy

While attending the launch of the National Schools Film Week -- a period of free moviegoing for schoolchildren across the UK -- Danny Boyle offered a modest proposal for curbing international film piracy: Make theaters cheaper, and adopt "more aggressive marketing techniques to do with price." This, he suggested, will propel young people into cinemas, thus preserving the endangered ritual of text-messaging one's immediate, truncated reactions while sitting with an annoyed crowd eating $5 boxes of Junior Mints in the dark. Yes, please, let's make a deal. [The Guardian]