Is 'Chaos Reigns' This Year's 'I Drink Your Milkshake'?

Back in Toronto I suggested that of Willem Dafoe's two talking-fox movies to open this fall, Antichrist had the cultural edge over The Fantastic Mr. Fox. While Wes Anderson's animated adaptation of the beloved Roald Dahl novel will no doubt stimulate interest among a more general audience than Lars von Trier's nightmarish horror epic will, only the latter film makes its fox's dialogue really count -- which is quite the accomplishment considering it says only two words. Click through and hear them yourself.

And according to a report, Antichrist's US distributor IFC Films is planning to milk that growling phrase -- "Chaos reigns" -- vigorously throughout the movie's upcoming campaign. (It opens Oct. 23 in New York and Los Angeles.) It began circulating the clip below out of Fantastic Fest, where the fanboy contingent responded overwhelmingly to the scene in context (let it suffice to say Dafoe discovers a hungry fox in the woods) and to the film overall. T-shirts, coffee mugs, customized scissors (OK, maybe not) and other merchandise may ensue if/when IFC arranges rights to develop tie-ins, prompting some to liken the catchprase to There Will Be Blood's monolithic "I drink your milkshake."

But ultimately even that doesn't compare to Antichrist; what kid wants to go to bed with a stuffed Daniel Plainview? If I received nothing else this holiday season but a plush Antichrist fox that snarls, "Chaos Reigns," it'd be the best Christmas in years.

· 'Antichrist' catchphrase catches on with fans [Variety]