Was Kanye West's VMA Stunt Planned?

We previously surmised that Kanye West's only crime at Sunday's MTV Video Music Awards was choosing the wrong award recipient's acceptance speech to crash. But once President Obama involved himself in the saga yesterday, we took a closer look at the VMA events (with the helpful eye of Mario Lopez) and developed a conspiracy theory. For the complete anatomy on how this little MTV stunt wound up in the White House, follow us after the jump.


1. Kanye West Is Seen Drinking From a Bottle of Hennessy on the Red Carpet

After offering swigs to the likes of Pete Wentz, P. Diddy and Joe Jackson, the bottle is emptied. Extra Host/Budding Detective Mario Lopez later claims that the cap was on the entire time, signaling foul play.


2. Kanye West Wrestles Microphone From 'Unassuming Victim' Taylor Swift

Moments after Swift takes the stage to accept her moon man for best female video, "You Belong With Me," Kanye crashes the stage, grabs her microphone mid-acceptance speech and shouts out to Beyoncé, whose "Single Ladies (Put a Ring on It)" should have won.


3. Taylor Swift Reacts With Mock Horror While Fixing Her Hair

The crowd is silent as they try to figure out whether this is another Eminem-esque staged stunt. The audience begins a slow boo.


4. Beyoncé Reacts With Mock Horror

A true professional, she exhibits several emotions while MTV's camera focuses on her: shock, disbelief, smiling disbelief and disapproving head shaking. She does not fix her hair. The boos turn to hisses. Celebrities tweet their disgust with Kanye and undying support for Taylor. The Central and Pacific time zones hear about the event, and tune in that evening, making the event the most watched VMAs in a decade.


5. 24 Hours After Being Escorted Out of the VMAs, Kanye Sits Down During The Jay Leno Show's Premiere

Scheduled to perform with Rihanna and Jay Z (married to Beyoncé), Leno seizes on the VMA event to sit Kanye down and ask him what his mother would have thought about his behavior. Kanye offers an incomprehensible apology. This segment will be remembered as the only thing worth watching on the Leno premiere.


6. Kanye West Performs With Rihanna and Jay-Z

Oh, did you forget that Kanye is busy promoting his new single with Rihanna and Jay-Z, "Run This Town"? Kanye jumps up from his teary confessional and jams out on Leno's stage. Meanwhile, Central and Pacific time zones hear about the apology and tune in for a respectable debut audience of nearly 18 million.


7. Taylor Swift Is Grilled By The Women of The View

Originally slated to only perform, Taylor's stay is extended to a couch interview, where Swift explains what was running through her head during the Kanye stunt. She says that she will forgive him if he were to offer her a formal apology. Hours after the appearance, Taylor Swift confirms that Kanye called and she accepted his apology.


8. Just When We Think That The Kanye-Taylor Saga Is Over, President Obama's Kanye Diss Is Released

The audio was recorded Monday during an off-the-record portion of an CNBC interview. The comment was previously twittered by an ABC correspondent and taken down.

And as if that was not a long enough cycle for this kind of MTV stunt (planned or not), it will likely be a conversation topic when the President visits The Late Show With David Letterman on Monday.


  • el smrtmnky says:

    Mario Lopez, the new Woodward and Bernstein.

  • emberglance says:

    Yes, I thought this whole sequence of events played out way too smoothly and felt more like a WWF routine than real life. But if it was a stunt, it felt like the wrong time for it. Angry (drunk?) black man snatches award from virginal white girl to give to feisty black girl. BO's trying to keep things post-racial in the US, but not everyone feels that way in them middle parts... Badly played everyone, I say. The wrong narrative.

  • stolidog says:

    True, it should have been Lady GaGa and she should have thrown blood on Taylor...that would have been the correct narrative.

  • LizzieLemonic says:

    Agree on this...MTV is not the most sensitive bunch on this but they don't really need to care...I guess they figured like last year's extremely calculated across the board crapping on the Jonas Brothers, at least 50% of people wouldn't care or would support the dissing, like happened then. Wrongsies! It drove a wedge last time, between traditionalists and virginhaters, but this time was worse somehow, with race and hiphop-style narcissism seeming to be the enemy rather than just a dippy oversexed European sensibility. THAT's what Kanye should be apologizing for not considering.

  • The Winchester says:

    I'm just waiting for Charlie Sheen's stage play where he sits down with Obama to get his opinion on this theory. Or "The Truth", as it shall now be referred to.

  • MS45 says:

    So Kanye is a racist idiot, what else is new?

  • SunnydaZe says:

    RT> You feel the season of Spring, With Singing birds, and blooming buds,
    no summer or winter and in place of rain the dew drips for the green.
    There is no difference between rich and Poor,There will be no Leaders or
    Politicians, controlling any one. There will be only one Supreme Leader
    The God,Encircled with Colorful Rainbows spreading 9 colors not 7. And you will not having any feeling of Evil nor greed.No difference in sex and no shapes to your body, only soul will exist with feeling and obligations to the Supreme God. No TV for you to enjoy, but you can
    watch the human Jokers running here and there for making great themselves in the Earth. Then you can see the foolish discussions and imaginations
    about the heaven, which makes you laugh, because you are in the heaven.
    along with your God as Guardian. When You laugh loud, You can see the
    God smiling at you, and walks few steps, and vanish away with the Nine colors and there will be only Seven when he is not there. This will be time, and this will be the clock hand to know the time, is there is God or Not. If you want more information on the imagination of Heaven I will give you. write to me.”

  • sweetbiscuit says:

    Oh thank goodness. I needed this. Spreading 9 colors not 7. Got it.

  • Lowbrow says:

    It almost felt as if the MTV camera was capturing Beyoncé's reaction to Kanye's faux pas before he had even sputtered her name into Taylor's microphone.
    This is the juiciest conspiracy since David Carradine had an ill-fated rendezvous with the Lady Boys of Bangkok.

  • brett says:


  • SunnydaZe says:

    Brett, a bottle of tequila, and a time stamp of 2:31 AM.

  • psych101 says:

    Re: points 4 & 6:
    Central Time Zone viewers watch Leno and the VMAs live. We don't get the tape delay that mountain and pacific folks have to deal with.

  • Manhattan says:

    I didn't think it was staged, if for no other reason than because Kanye is known for this kind of stuff. Also, it didn't bring anyone good publicity. The Bruno thing hyped the movie.

  • Anonymouse says:

    "Virginhater"? What's that? Oh, are they the persecutors of a contrived group of victims who are being punished for dissenting from some fascistic hypersexual zeitgeist in America?
    And are these "traditionalists" just primarily conservative Christians who would still agree that a baby born out of wedlock is damned to hell? Or maybe they're just elitists who derogate sex and people who have it?
    I love the wordplay. Abstaining from sex gives you the nobility of being "traditionalist", doing otherwise makes you a pernicious "virginhater". Can we get a "traditionalist" in here to expound on my licentiousness and immorality? I'm sure they wouldn't hesitate...

  • king says:

    Whoa, slow down there, slick. Your medicine is in the cabinet in the bathroom, you may want to go take your dose. Don't down it with alcohol.

  • John Davis says:

    Wow, way cool dude. But its over now, time to move on!

  • Robie says:

    #9 of the conspiracy is the spike in sales of Taylor Swift goods this week 'in retaliation' to the incident.

  • Jason says:

    Dude, this is definitely planned. For huge entertainment value
    But the Obama off record is probably not.

  • I love watching TV episodes online. Whoever came up with this idea is a genius!

  • Carol Skow says:

    Do you believe music culture is heading towards a future where songs are freely released and singers earn their moolah through concerts and sponserships?

  • Jolie says:

    Great new Song Kanye presented at the Video Music Awards 2010. However I'd still have him sing the Gayfish Song from Southpark :D

  • XXXO says:

    Omg, Lady Gaga was awarded eight VMA prizes Sunday night! I am extremely excited for her success and I like the Born This Way tune Lady GaGa belted also!

  • I really cherish my wonderful Electralux cleaner and shampooer. It really does blows when your kitties leave little nasties all through the house for you ;-)

  • There's nothing like riding a nice mountain bike on a mountain trek - especially in the spring time. I cannot imagine anything else I'd rather do - well, perhaps ONE thing .. ;-)

  • intel 82801g says:

    Are you on the lookout for a visitor writer? If that's the case, please let me know. I'm certain we can assist one another out!

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