More Colorful NBC Adds Jenna Bush Hager as Today Correspondent

Yesterday evening, NBC announced that they will rebrand their lagging network as "more colorful." Without giving their peacock a magenta feather or easing him of that five night-a-week Jay Leno Show booking though, the network's prognosis still seems grim. Even with the coincidentally timed introduction of a new, twice-president-related correspondent to the network's morning show. Sure, Jenna Bush Hager's first Today report in September might yield a few headlines, but a deal to provide only one non-politics story a month probably won't give NBC much of that desired rosy glow.

Today's Executive Producer, Jim Bell, announced yesterday that Jenna Bush Hager will join the morning show as a Contributing Correspondent, reporting "human interest and feature stories." Hager will contribute her first story in September from Washington, D.C., while maintaining her full-time position at a Baltimore elementary school.

Bell cited Hager's "natural ability to communicate and connect" and her "great passion about important subjects, especially education and literacy" as reasons why she is a perfect fit for the program. He first caught wind of Hager's communication skills and camera ease during several Today appearances, in which she appeared with her mother and her sister (below).

Although Hager admitted that the television gig "wasn't something [she] always dreamed to do," she is excited to "focus on what [she is] passionate about: education, urban education, women and children's issues and literacy."