'Cock Fight

After testing a bundle of new slogans including "Remember Us?" and "Ben Silverman Slept Here," NBC has settled on "More Colorful" as the latest branding accompaniment for its iconic peacock. Not that the logo itself is actually more colorful, execs say; it's just a figure of speech they're planning to sprinkle throughout prime time. "Color is also what we strive to do in our programming," said one NBC marketing guru. About time! Look for NBC to start "doing" this particular color during Sept. 14's debut of The Jay Leno Show. [Variety]