Which Big-Shot Director Now Melts in Your Mouth, Not in Your Hand?
Just in time for his new film, a brain-cramping new M&M's ad campaign features one of cinema's most bombastic filmmakers reduced to a bite-size morsel of strawberry-peanut butter goodness. Think twice before eating him, though -- harmless as he looks, he's known to be brutal on actresses in particular and may set you back as much as $80 million per bite. Join me in some long, silent head-shaking after the jump.
It's true: Michael Bay is now a limited-edition Transformers candy. One source notes that this is an actual ad running in the new issue of Entertainment Weekly, which seems a waste of a perfectly good piece of modern art, but there you have it. Assuming the guys at Ben & Jerry's can talk the filmmaker down from his usual 8% merchandising cut, expect Baynana Boom™ or some similar frozen treat to hit the market by the end of the week.
· On the Set With Michael Bay [MichaelBay.com]