Which Big-Shot Director Now Melts in Your Mouth, Not in Your Hand?


Just in time for his new film, a brain-cramping new M&M's ad campaign features one of cinema's most bombastic filmmakers reduced to a bite-size morsel of strawberry-peanut butter goodness. Think twice before eating him, though -- harmless as he looks, he's known to be brutal on actresses in particular and may set you back as much as $80 million per bite. Join me in some long, silent head-shaking after the jump.

It's true: Michael Bay is now a limited-edition Transformers candy. One source notes that this is an actual ad running in the new issue of Entertainment Weekly, which seems a waste of a perfectly good piece of modern art, but there you have it. Assuming the guys at Ben & Jerry's can talk the filmmaker down from his usual 8% merchandising cut, expect Baynana Boom™ or some similar frozen treat to hit the market by the end of the week.

· On the Set With Michael Bay [MichaelBay.com]



  • Liz Lemonazi says:

    Wow, early start today, S.T. You were so excited about strawberry peanut-buttered Bay that you couldn't sleep? I know how you feel. So does Shia.

  • Actually, I'm a little disappointed. I thought if anyone would pioneer red-meat flavored M&M's, it would be Michael Bay. This kids-sandwich crap isn't really doing anything for me.

  • Liz Lemonazi says:

    Maybe if you're lucky his next campaign will be for a Transformers happy meal, with a robot toy and a Michael Bay burger. A blonde, overpaid burger. No pickle, extra cheese.

  • NoWireHangers says:

    I tried the strawberry peanut butter M&Ms this weekend without knowing they were Bay infused--someone handed them to me at social gathering and I put them in my mouth, which I guess is how a lot of my problems start, but I digress--they were actually pretty delish.

  • JudgeFudge says:

    Meanwhile, in other news, McG took a photo shoot last week for a Smucker's Jar...

  • Inhaler says:

    I prefer my chocolate confectionaries without hair.