5 Logos Worse than WME's New Design
William Morris Entertainment officially opens for business Tuesday, commemorating WMA and Endeavor's holy agentrimony with a day-long celebration. Among the baby-B-Q and Jim Wiatt dunk tank, attendees might also try their luck at designing a new WME logo -- even if the superagency apparently already has one. I'm still having difficulty believing it's either official or anything close to final, particularly with the backlash gathering momentum over the weekend. The logo is neither attractive nor sensible (the "2" supposedly represents "entertainment" and "Endeavor") nor consistent with either of the partners' original brands. It says nothing, and thus it sells nothing.
That said, it could always be worse. Or could it? Decide for yourself after the jump.
I guess we can thank Ari and Co. for vetoing inappropriately positioned stick-figures and drinking frogs, but still. Let your voice be heard below -- how would you fix this logo?
· EXCLUSIVE: This Is The WME Logo. Really. [DHD]
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Comments
When I first saw that WmE2 logo I thought it was for a new brand of flavored bottled water and not a talent agency.
Finally, something to make Mariah Carey's last album title, E=MC2 look intelligent.
If they haven't already, WM should sign Jonathan Taylor Thomas (or "JT Squared" as he was known during his salad days).
Just needs a few more letters.
BloWmE
It was nice of them to hire The Instituto de Estudio Orientais to design that for them.
It's like math-y.
Take a look at the Grasshopper logo. Cue nightmares of impending attack.
http://www.grasshoppermower.com/index.php
I think the best idea would be just to spell out the company's entire name in an attractive and sophisticated font, rather than a tacky, confusing, and disproportionate acronym.