Lucifer Effect Trying a Little Too Hard to be Next Found-Footage Phenomenon

With an imminent debut at one of the numerous, unrelated Riviera events orbiting the Cannes Film Festival, The Lucifer Effect has issued a trailer and a press release detailing the horrific, publicity-friendly happenings undergirding what its makers seem to believe will be the industry's next found-footage phenomenon. It has footnotes and everything — as though David Foster Wallace and William Castle collaborated on some sincerely unholy afterlife marketing effort. You should see this! The pitch, that is, not the movie (though maybe that, too).
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