As previewed earlier today for select audiences around the globe, here's Sony's brand spankin' new theatrical trailer for The Amazing Spider-Man. (Find my full detailed Spider-Man preview Q&A recap, including descriptions of the sizzle reel that has not yet been released, here.) Take a look and weigh in, Spidey fans -- is this the version of the Marvel superhero we both need and deserve?
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Forget blowing a million or more on a Super Bowl ad; the day after upcoming tentpoles John Carter, Battleship, and G.I. Joe targeted football-watchers with pricey TV spots, Sony went after niche fans with an international simulcast screening of new footage and a 3-D preview of the new Amazing Spider-Man trailer set to hit tonight at midnight PT. Though it included some unfinished visual effects, the sizzle reel featuring 30-40 percent new footage (according to a rep for the studio) hinted at the scope and darkly humorous tone of the Marc Webb-directed reboot.
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