You are viewing the archive: release date change
Adventures in Marketing || ||

This Means War Scared Back to Feb. 17 Date by The Vow

This Means War Scared Back to Feb. 17 Date by The Vow

Anticipating total Valentine's Day box office domination by competitor The Vow -- the Rachel McAdams-has-amnesia-and-can't-remember-she's-married-to-Channing Tatum weepie -- Fox has shifted their McG-helmed spy love triangle action rom-com This Means War again back to Friday, Feb. 17 to avoid being slaughtered. The Reese Witherspoon/Chris Pine/Tom Hardy romp is still sneaking into theaters on Feb. 14 for a limited pre-opening run, but who are we kidding: Channing Tatum + tears + pining is the way to go, especially if there's no shot at Hardy and Pine running off together in each others' arms. [Deadline]