Adventures in Marketing
This Means War Scared Back to Feb. 17 Date by The Vow
Anticipating total Valentine's Day box office domination by competitor The Vow -- the Rachel McAdams-has-amnesia-and-can't-remember-she's-married-to-Channing Tatum weepie -- Fox has shifted their McG-helmed spy love triangle action rom-com This Means War again back to Friday, Feb. 17 to avoid being slaughtered. The Reese Witherspoon/Chris Pine/Tom Hardy romp is still sneaking into theaters on Feb. 14 for a limited pre-opening run, but who are we kidding: Channing Tatum + tears + pining is the way to go, especially if there's no shot at Hardy and Pine running off together in each others' arms. [Deadline]