How Your DVD Rentals Are Changing Hollywood

Quick quiz: If you were made to wait two months in order to rent say, Final Destination 5, are you going to be more likely to purchase the DVD, or is it more likely you will forget it was on the saturated home-video market? An easy enough answer, maybe, but not for some of Hollywood's major studios. They continue banking on the former scenario, despite your continued insistence on renting movies at affordable rates. As it turns out, a number of Hollywood’s companies are trying to revitalize their revenues and expand their scope -- but those plans are getting screwed up by your viewing and spending habits.


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