"We have relationships with a number of companies so that we can make this movie. The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is. [...] This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can. The great thing is that Bond is a drinker, he always has been, it’s part of who he is, rightly or wrongly, you can make your own judgment about it, having a beer is no bad thing, in the movie it just happens to be Heineken." Somewhere in Hell, Frank Booth weeps. (Link NSFW, obvs.) [Moviefone via NYT]
NBA All-Star Weekend took Hollywood by storm in more ways than one, introducing Kobe Bryant as the latest athlete to turn actor. Well, sorta: The Kobe-starring short film The Black Mamba, directed by Robert Rodriguez, is a meta, self-aware bit of Nike product placement that envisions Bryant as a grindhouse-style action hero who must contend with the likes of Danny Trejo, Bruce Willis, and Kanye West to defend... a pair of shoes. Watch it after the jump.