Adventures in Marketing
Daniel Craig's Lament: No Heineken, No Skyfall
"We have relationships with a number of companies so that we can make this movie. The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is. [...] This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can. The great thing is that Bond is a drinker, he always has been, it’s part of who he is, rightly or wrongly, you can make your own judgment about it, having a beer is no bad thing, in the movie it just happens to be Heineken." Somewhere in Hell, Frank Booth weeps. (Link NSFW, obvs.) [Moviefone via NYT]
