Poster Premiere: Ron Perlman Goes Transgender in Frankie Go Boom

While some marketing efforts demand a close read, others allow no margin for misundertanding what they are, where they come from, or what they portend. Take writer-director Jordan Roberts's comedy Frankie Go Boom, which premieres this weekend at South By Southwest with arguably the best tagline of any festival film in history and the promise of Ron Perlman in full transgender mode. Get your first look at the poster — and a tagline translation — after the jump.
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