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Adventures in Marketing || ||

Will Action-Packed Final Trailer Fix Things for John Carter?

John Carter (2012)

It's no secret that Disney's been scrambling to counteract bad tracking and mixed word of mouth on their mega-budgeted March actioner John Carter, so it's worth a look to see what they've done with the latest (and "final") trailer for the Edgar Rice Burroughs adaptation. And behold! A trailer filled with nearly everything that makes John Carter worth going to see: Alien creatures, political intrigue, Taylor Kitsch in a loincloth, Lynn Collins as Dejah Thoris, and lots of inventive, fantastical action.
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The 2-Minute Verdict || ||

WATCH: Avatar Meets Attack of the Clones in the New John Carter Trailer

Edgar Rice Burroughs created the planet-hopping hero John Carter of Mars way back in 1912 in his serialized novels about a Southern gent transported to an alien world. So why does the new trailer for John Carter, directed by Pixar vet Andrew Stanton, feel so familiar? Shades of Avatar and Attack of the Clones distract from what should be nonstop ooh-ing and aah-ing over giant CG creature effects and Taylor Kitsch in a loincloth. Then again, Taylor Kitsch in a loincloth... thank you for that, Mr. Stanton.

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