The NYC cop drama/thriller Son of No One set up quite a bubble for itself ahead of the 2011 Sundance Film Festival: Talented filmmaker Dito Montiel (A Guide to Recognizing Your Saints, Fighting) had his muse Channing Tatum spearheading a cast including Al Pacino, Juliette Binoche, Katie Holmes, Ray Liotta and, going straight, Tracy Morgan, creds that helped the movie earn the festival's prestigious closing-night spot. And then came that notorious press and industry screening, piercing the bubble and hurling Son into indie limbo. Art-house ensemble piece or genre potboiler? Misunderstood gem or biggest swing-and-miss of 2011? And while I'd never suggest judging a film by its trailer, the latest spot does prompt the necessary question asked of all marketing: Does this preview actually make you want to see Son of No One? That's where things get complicated.
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