SXSW: Don't Heckle Your Own Movie! (And Other Pro Tips From Austin)

As a bunch of brassy strippers once taught us, you've gotta have a gimmick if you want to get ahead. The same goes for dancers as it does for indie films, three of which demonstrated that time-tested lesson Monday night at SXSW. Which brings us to our Movieline Pro Tips of the Day: Bringing fun/hands-on props to delight the crowd after your movie screens can help the goodwill linger. Loudly heckling your own movie for kicks while a dozen or so journalist types sit near you, aghast and annoyed? Not so much.

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