Will Academy Voters Learn Anything From the Transformers 3 Oscar Campaign?

Yes, I just wrote the words "Transformers Oscar campaign." Sigh. It's time we come to terms with the fact that each installment in Michael Bay's robot action series has technically been nominated for one or more Academy Awards -- deservedly so, really, given the technical achievements these CG metal-on-metal bashfests have under their belt, even if everything else in these films are aggressively, brain-numbingly mediocre. But Paramount aims to take home one of them statuettes this year, by god, and so they've created an awards campaign to break through to Oscar voters in the most effective way possible: Through their TV sets.
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