Weekend Receipts: Rock of Ages Lands Hard, Madagascar 3 Rules
Those colorful wild animals sat atop the box office once again over the weekend. Madagascar 3 held onto the premiere position for the second consecutive week, while Warner Bros. Rock of Ages bit the dust despite its star-wattage. It wasn't a total surprise, however, though a disappointment all the same. The Tom Cruise starrer grossed just over $15 million in 3,470 theaters. Prometheus outshined Rock in its second weekend, holding onto the number two spot in the broader box office. The Fox feature took in $20.2 million in 3,442 theaters, averaging $5,869 - over $1,500 more than Rock of Ages - ouch.
1. Madagascar 3: Europe's Most Wanted (3-D Animated)
Gross: $35.5M ($120,451,000)
Screens: 4,263 (PSA: $8,327)
Weeks: 2 (Change: - 41%)
The Paramount/Dreamworks Animation feature which world premiered at Cannes of all places held onto the number one spot over the weekend, trumping newcomers.
2. Prometheus (3-D)
Gross: $20.2M ($88,858,127)
Screens: 3,442 (PSA: $5,869)
Weeks: 2 (Change (Change: -60%)
Prometheus held onto the second spot in the box office and reigned as the top R-rated film in theaters.
3. Rock of Ages
Gross: $15.06M
Screens: 3,470 (PSA: $4,340)
Weeks: 1
4. Snow White and the Huntsman
Gross: $13,805,000 ($122.6M)
Screens: 3,701 (PSA: $3,730)
Weeks: 3 (Change: - 40%)
5. That's My Boy
Gross: $13M
Screens: 3,030 (PSA: $4,290)
Weeks: 1
6. Men in Black 3 (3-D)
Gross: $10M ($152.6M)
Screens: 3,135 (PSA: $3,190)
Weeks: 4 (Change - 28%)
The film has grossed over $500 million worldwide.
7. The Avengers
Gross: $8.848 M ($586.737M)
Screens: 2,582 (PSA: $3,427)
Weeks: 7 (Change: -21%)
And the world seems to go for the superheroes as well. The pic has grossed over $833 million outside the U.S.
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Comments
If it weren't for Titanic's 3-D re-release this year, The Avengers would be on its way to being the #2 domestic movie of all time. Good timing, Cameron.
Obviously, no surprise here that ROA didn't do well. I still don't know who they were trying to market to. Any genuine fans of that music probably don't want to see such a twee and Glee-ified version of that music. And I don't know that Glee fans would be that into that particular era. They may like Don't Stop Believing when it was on Glee in a high school context, but do they really want to see it in a fake 80s rock club setting? A sanitized fake 80s rock club?
I just don't get it. Seemed doomed from the start. But hey, I'm not a studio exec... but maybe I should be.
Summer was a dumb time for it anyways. No teenager knows about the Broadway show, and they certainly don't care about Tom Cruise singing.
What I find odd is that Adam Sandler's new monstrosity totally tanked, with a lower gross AND per-screen average than Rock of Ages, yet that fact was completely not mentioned in this article. Does Happy Madison own this site?
You made some decent points there. I looked on the web for the difficulty and found most individuals will go along with with your website.
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