You Know What's Awesome? This New Trailer For Shame

From Sideways to Little Miss Sunshine to Slumdog Millionaire and Black Swan, Fox Searchlight has long proven more than adept at marketing its awards-season wares. Thus the distributor seemed a logical choice to acquire Shame, the acclaimed sex-addict drama that was near-instantly presumed to be destined for an accursed NC-17 rating. But now Searchlight, continuing its "What, us worry?" campaign on behalf of the Steve McQueen-directed, Michael Fassbender-starring gem, may have hit its stride.

The first trailer was fine and all, but it wasn't until we got into poster territory that we all really saw the inspiration begin to crystallize. And now there's this preview, replete with the head-exploding NC-17 green band from the MPAA ratings board and set co-star Carey Mulligan's mournful "New York, New York." It's otherwise mostly silent, not so unlike many the most evocative bits of McQueen's film -- the subway flirtations seen here chief among them.

Anyway, I love this. Shame opens Dec. 2 in limited release.

VERDICT: Sold!