Paramount Wanted Catfish-y Vibe For Paranormal Activity 3, Obviously

I wouldn't take anything Catfish and Paranormal Activity 3 co-director Ariel Schulman says at face value, but for the record: "When we first interviewed with the president of Paramount, he actually said, 'If you tell me right now that Catfish is fake, you've got the job.' And we just went real silent. And then I said, 'I'm sorry, I can't tell you that.' Because it was real. [...] I think he figured that if we could create that authenticity dramatically, then we could do it again for this. Ultimately, we convinced them of exactly that. Catfish is completely real, but I think we have a knack for identifying the authentic moments in home video, and it plays like a narrative." [Huffington Post]