Independent Theaters Join Tower Heist Boycott
Following the example set last week by Cinemark, a number of independent theater chains and movie theaters have pledged not to screen Universal's Tower Heist in protest over the studio's plans to drastically shorten the release window. Lyndon Golin, chief executive of Regency Theaters (which is joined by the Emagine and Galaxy chains) explained: "We certainly support Cinemark... If their position is they won't run it, then we won't run it either. Movies shown in the home on such a short window is a dagger to our business." [LA Times]
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Excellent. Hope more pile on. Not sure how the studio expects this to work price wise anyway. It's not like this is Manny Pacquiao vs. Amir Khan - no one I know is gonna kick in some dough to see a half-baked comedy with a bunch of past their prime stars in it's third week of release. It's a bad idea to begin with, badly executed, with a movie most people won't care to see. Cabletown fail.
Thank goodness! They should have boycotted this whether the studio released it on VOD or not.