The Change-Up: 'No Dumber Than a Movie About Talking Apes'
Judging from Twitter buzz, The Change-Up is either a really funny (and really dirty) R-rated comedy with marketing that does it a great disservice, or the terrible body swap disaster that the marketing points toward. Perhaps that's why this new promotion for the Universal laugher gets right to the core of things: Jason Bateman and Ryan Reynolds are funny and handsome, and you probably really like them. Translation: let them sell the movie! And sell they do: "It's no dumber than a movie about a bunch of talking apes."
Below, find the two-and-a-half minute clip which reveals, among other things, that The Change-Up was almost an NC-17 -- likely because Reynolds apparently sticks his fingers in someone's [bleep] in the film -- and that cumin will give you gas. This ad is a public service announcement, too!
Comments
If someone had told me an ad for a Ryan Reynolds movie could be more desperate than the Green Lantern movie campaign, I would have called them a liar.
I stand corrected.