How I Met Your Mother Rerun Includes Zookeeper Ad

If you thought that sitcom rerun advertising was exclusive to commercials, you're apparently wrong. Sadly (or excitingly, depending on your views on time-travel marketing), networks have found a way to generate ad revenue from new films and products in old episodes of your favorite television series by straight-up superimposing those products into a scene. For evidence, look no further than a recent rerun of a 2007 episode of How I Met Your Mother that allegedly (and eerily) advertised this weekend's Kevin James vehicle Zookeeper.

To see what the shot looked like before the Zookeeper insertion magic, click here. (Seriously, do it; your mind will explode.)

Here at Movieline HQ, we look forward to watching the guys on Cheers drink beer out of Captain America souvenir cups.

· Magazine With Ad For "Zookeeper" Digitally Inserted Into "How I Met Your Mother" Rerun [Consumerist via Badass Digest]