Has 'Spoiler Culture' Ruined Twist Endings For Good?
Take it away, Chuck Klosterman! "Are screenwriters now affected by 'spoiler culture' before they even begin the writing process? If you know a twist will be unavoidably revealed before the majority of people see the work itself, and if you concede that selling and marketing a film with a major secret will be more complicated for everyone involved ... would you even try? Would you essentially stop yourself from trying to write a movie that's structured like The Sixth Sense?" [Grantland]
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it¿s so sad because even if you don't know the plot twist, the marketing pushes everything around it, á la Orphan, for example, and all you can think about while watching the film is about the potential plot twists coming ahead. It ruins the experience to me.
It doesn't matter if a plot point is spoiled, if the execution of the idea is done right. For instance, in the season finale of Fringe, Olivia's death was leaked, but it didn't matter, because the way the story unfolded in that episode, meant it was still a shocking surprise when it came.
As always, the answer to all of Hollywood's problems seems to be better writing.